Your business shouldn't need you in it every day
I help European founders systemize the business so it fits their life.
Every decision waits for you. A week away costs you two. I help you set up the systems and the people so the business keeps running when you're not in it.
Start with a call. Tell me where you're stuck and we'll work out what to do about it.
Brands I've helped build
Here's how I can help
Every business gets stuck somewhere else. This is what I bring.
I work on 8 projects at most. When I'm in, I'm all in.
Projects I've built or advised, from online magazines to a marketing agency.
Founders, CEOs and specialists in my community. Need an intro? You'll get one.
Peter is my go-to sparring partner for business decisions. He helps me look at things with perspective and turn ideas into action. I tend to pay attention to too many things at once, and he helps me focus on what's essential.
Three fun facts about me
I've taken Fridays off for a decade. A 4-day work week is not a dream, it's a system.
I walk 13,000 steps every day. Most of my best ideas come from walking.
I once spent four nights in complete darkness. Life-changing. Ask me about it.
Who I work with
- ✓You're building a lifestyle business: e-commerce, affiliate, content or services. You want it profitable, not just big.
- ✓You're a solo founder or run a small team, mostly in Europe.
- ✓You're the bottleneck and you know it. Every decision still waits for you.
How it works
We meet
Pick a slot at cal.com/chodelka. 30 minutes, free, no pitch. You tell me where the business still needs you.
We find the bottleneck
You tell me where it's stuck. We work out what has to change so the business can run without you. If it clicks, we plan the first 90 days.
We run a pilot
We work together for a few months, for a fee. Real work in the business, not a strategy deck. Both of us find out if this is worth continuing.
We become partners
If the pilot works, we move to the model I'm actually after: I keep building, and I'm paid from the upside we create together.
Questions founders ask me
How much does it cost?
The first call is free. After that the pilot is paid: a fixed fee for a fixed period, agreed once I know what the work actually is. I don't publish a price list, because I don't do the same thing for everyone. And the fee isn't where this is meant to end up. If the pilot works, we move to a partnership where I'm paid from what we build together.
How does the pilot work?
We agree on goals, terms and a 90-day plan before anything starts. Three months is my minimum. Real change takes longer than a quarter, and it's also how long we both need to find out whether this is worth continuing.
What exactly do I get?
Work, not advice. We agree what has to be built: the processes, the hires and the numbers you can check without sitting in every meeting. Then I build it with you. Calls, WhatsApp and e-mail in between are how we stay in sync, not the product. When I'm in, I'm all in.
Do you invest or take equity?
That's where this is meant to go. I don't start there, because on day one neither of us knows enough to price it honestly. After the pilot, if we both want to keep going, we agree on a share of what we build from there. When I believe in a project I also put in my own money, up to 10,000 EUR.
Can you help if I'm just starting or pre-revenue?
Definitely. We'll set priorities together and go get your first clients. Early stage is often where an outside view matters most.
Still the person every decision waits for?
Let's talk. Tell me where you're stuck and we'll work out what to do about it.